Media Buyer (Meta Ads)

As a leading online store in the world of spirituality, Mindful Souls has become the go-to for all things crystals and personal growth. Our mission? To demystify the world of mindfulness, making it accessible and easy-to-understand for everyone.

At the heart of our offerings is the viral Mindful Subscription Box - adored by more than 43,000 customers worldwide! Our boxes are all about intention and care, featuring only 100% natural crystals and ethically sourced items. That’s why we're the first pick for gemstone and mindfulness lovers who value authenticity and expert curation.

Our company is part of VGL Group, a multinational electronic retailer and manufacturer of fashion jewelry and lifestyle accessories.
Employing over 4,000 people globally, VGL believes that creating value for customers and maintaining sustainable business practices are complementary goals. The organization takes pride in fostering a people-centric work environment where employees can grow and reach their full potential.

Under VGL's flagship one-for-one charity initiative, Your Purchase Feeds..., thousands of meals are donated daily to schoolchildren in India, the US, and the UK. Through its ongoing commitment to this mission, the company has provided 97 million meals to date.

VGL is looking for a highly skilled and data-driven Media Buyer to manage and optimise paid advertising campaigns across Meta platforms (Facebook, Instagram). The ideal candidate is experienced in performance marketing, audience targeting, and ad creatives, with a strong ability to impact ROI and scale campaigns efficiently.

Location: Jaipur, Rajasthan or remote.

• Develop, execute, and manage Facebook and Instagram ad campaigns to achieve business goals (leads, conversions, sales).
• Conduct audience research and segmentation to target the right demographics and interests.
• Create and test various ad creatives, headlines, and messaging to optimize performance.
• Analyse ad performance and make data-driven decisions to improve results.
• Optimise ad spend, bid strategies, and budget allocation for maximum ROI.
• A/B test different ad variations (copy, images, videos, CTA, etc.).
• Implement retargeting campaigns to maximize conversions and customer lifetime value.
• Utilise first-party data, CRM insights, and pixel data to enhance targeting strategies.
• Provide insights and recommendations based on data analysis and market trends.
• Generate detailed reports on campaign performance, key learnings, and growth opportunities.

Must-haves:

• Minimum 4-5 years of experience in paid advertising, especially Meta Ads.
• Proficiency in Meta Ads Manager and Facebook Business Suite.
• Strong analytical skills with experience in A/B testing and performance optimisation.
• Ability to interpret data and turn insights into actionable strategies.
• Creative mindset with an understanding of ad copywriting and design best practices.
• Very good communication skills and ability to work in a fast-paced environment.

What we will appreciate:

• Experience with third-party tools like Google Analytics, Shopify, or ClickFunnels (preferred).

• Portfolio of case studies showcasing your projects and ads performance.

Why VGL:

• Opportunity to work in a well-settled company in the online retail industry.
• Field to scale high-budget campaigns and utilise creative angles.
• Access to innovative marketing strategies and tools making a difference.
• Collaborative team that values efficient communication and data-driven decision-making.
• Constant learning curve empowering you to grow and reach new heights as a professional.

If you're a results-driven media buyer who loves scaling campaigns and pushing the limits of digital advertising, we’d love to hear from you! 🚀

This recruitment process is conducted on behalf of VGL Group. We select applications based on merit, competence, and qualifications and our decision-making process will not be influenced in any manner by race, age, color, gender, religion, national origin/ethnicity, veteran status, sexual orientation, marital status, gender identity, or any other legally protected status.