CRO Specialist

As a leading online store in the world of spirituality, Mindful Souls has become the go-to for all things crystals and personal growth. Our mission? To demystify the world of mindfulness, making it accessible and easy-to-understand for everyone.

At the heart of our offerings is the viral Mindful Subscription Box - adored by more than 43,000 customers worldwide! Our boxes are all about intention and care, featuring only 100% natural crystals and ethically sourced items. That’s why we're the first pick for gemstone and mindfulness lovers who value authenticity and expert curation.

With a fully remote environment, our team is made up of 50 professionals spread across the world. On top of our shared passion for e-commerce projects that truly matter, we prioritise flexibility, autonomy, and creativity. We're lifelong learners, problem-solvers, and, above all, great team players.

And here's the exciting part: our team is growing! We are currently looking for a Conversion Rate Optimisation Specialist.

Role overview:

As a CRO Specialist, you will own the experimentation and optimization strategy across our digital touchpoints (website, landing pages, checkout flows, email journeys). You will identify opportunities, run A/B and multivariate tests, and apply behavioral insights to improve conversion rates, reduce churn, and drive growth in subscription and one-time items.

Your responsibilities will include:

• Develop and execute a conversion optimisation roadmap aligned with business goals.

• Design, launch, and analyse A/B tests, multivariate tests, and personalisation experiments.

• Use data analytics, heatmaps, funnel analysis, and user behavior tools (e.g., Google Analytics, Hotjar) to identify bottlenecks and opportunities.

• Optimise key subscription funnels (sign-up, onboarding, checkout, upsell/cross-sell, cancellation flows).

• Partner with product, design, and marketing teams to implement winning experiments and UX enhancements.

• Build and maintain a hypothesis-driven testing framework with clear success metrics (e.g., conversion lift, LTV, churn reduction).

• Continuously monitor competitor strategies and industry benchmarks for best practices.

• Report insights and recommendations to leadership with data-backed storytelling.

Must-haves:

• 3+ years of experience in CRO, growth marketing, or performance optimisation, ideally in a subscription or e-Commerce brand.

• Strong analytical skills, alongside a track record in Google Analytics.

• Practical knowledge of A/B testing methodologies, statistical significance, and experiment design.

• Solid understanding of UX/UI, customer psychology, and digital funnels.

• Ability to translate complex data into clear, actionable insights.

• Detail-oriented, hypothesis-driven, and results-focused.

• Efficient collaboration and communication skills.

Why Mindful Souls:

🌍 Work from Anywhere & Anytime: With a fully remote environment and flexible schedule, you can work while you travel and follow your passions.

⚖️ Find Balance: We care about your well-being and ensure an excellent work-life balance. It's about working smart, not hard.

🏹 Freedom to Grow: Say goodbye to micromanagement and hello to the autonomy you need to reach your full potential and advance your career.

💪 Teamwork Matters: Our flat team structure means we communicate easily, decisions happen quickly, and your ideas are heard.

🥳 We Celebrate Success: We're your biggest fans and want to see you succeed. That's why we provide the resources and support you need to keep learning and growing.

🎁 Great Benefits: Enjoy perks like an education budget annually, a sports card, a home office bonus, and access to the Mindletic app for self-care.

Ready to tweak user experiences and boost conversions together with an international team of e-Comm passionates? Then this opportunity is for you!

Start your mindful career with us!

Please note that this role requires a self-employment certificate.

Learn more about how we hire and how to become one of us here.

Mindful Souls is an Equal Opportunity Employer. The hiring process and employment at Mindful Souls is governed based on merit, competence, and qualifications and will not be influenced in any manner by race, age, color, gender, religion, national origin/ethnicity, veteran status, sexual orientation, marital status, gender identity, mental or physical disability, or any other legally protected status.